So, a local Twin Cities chiropractor office recently listed their services on Groupon. They used an interested tactic to get leads: partnering with a local massage company to drive incentive for purchase. Essentially, come in for an evaluation and get a coupon for a free 50-minute massage.
While I’ve been looking for a good chiro to help crack my back into shape, I’m wondering if medical professionals should be soliciting over Groupon. The Groupon offer was $20 and includes an initial exam, x-rays and consultation on future services. I’m probably one of the few who actually needs the cracking and not the massage, but I jumped in and bought the deal. So did 300 other people. Does this just make me a number to this clinic, or will I get the serious service I need? Seems like a watered down way to drive traffic in my opinion.
How about you – ever buy anything through Groupon? Turned off by the Super Bowl ads? I’ll report back with updates – and hopefully a straighter back!